Delaware
Delaware

What’s in a…Brand? The Power of Nurses™

Share
By: Christopher E. Otto, MSN, RN, CCRN

To kick off Nurse’s Week 2025, the Delaware Nurses Association made several announcements about the future of our organization. Joined by U.S. Senator Lisa Blunt Rochester, Delaware Lieutenant Governor Kyle Evans Gay, Speaker of the Delaware House of Representatives Melissa “Mimi” Minor-Brown, and many other leaders and nurses, we announced:

  • The launch of the Delaware Nurses Foundation
  • The launch of the Delaware Nurses Workforce Institute
  • Refreshed, modern, aligned branding for all three organizations

What anchors and ties together these three organizations? It’s the flame, in the shape of an “N” for nurses, that aligns the Delaware Nurses Association, Foundation, and Workforce Institute. Together, we will work to advance, strengthen, build, celebrate, and grow Delaware’s nursing workforce.

Furthermore, the modern brand aligns Delaware with the American Nurses Enterprise – American Nurses Association, American Nurses Foundation, American Nurses Credentialing Center. One thing rings true among all state and national organizations, The Power of NursesTM prevails. We do everything that we do because we believe in The Power of NursesTM. Consider yourself invited to harness, develop, and use your power for the betterment of our profession and communities.

Over the summer, you will continue to see announcements and opportunities to engage with DNA and our new partners, Delaware Nurses Foundation & Delaware Nurses Workforce Institute. We hope you will welcome and support both new organizations in the State of Delaware. In a coordinated effort, we are all working to support the state’s 25,000+ nurses and those we care for, Delawareans. In the meantime, please check out this exciting video highlighting The Power of NursesTM and our special Delaware announcement. https://youtu.be/WpETjSAx3YY?si=nRV1ocnj_Oe1XlYB

Content of this article has been developed in collaboration with the referenced State Nursing Association.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.


cheryl meeGet your free access to the exclusive newsletter of American Nurse Journal and gain insights for your nursing practice.

NurseLine Newsletter

  • This field is hidden when viewing the form

*By submitting your e-mail, you are opting in to receiving information from Healthcom Media and Affiliates. The details, including your email address/mobile number, may be used to keep you informed about future products and services.

More from your State Nurses Association

More from American Nurse