The American Nurses Association, Al Roker Entertainment, and HealthCom Media, publisher of American Nurse Journal, have joined forces to produce a network television and multi-channel event to celebrate the heroic work of nurses and the positive impact they have on our nation in this time of crisis, and beyond. The campaign, titled “American Nurse Heroes,” will present true stories of nurses on the frontlines of the COVID-19 crisis and more as they strive to deliver high quality health care.
The goal of the campaign is to increase the public’s awareness and appreciation of nurses, while educating viewers on the magnitude of nurses’ work and their positive impact on society and the American healthcare system. Numbering more than 4 million strong, nurses are the largest group of health care professionals in this country. Nurses are with patients and families in all settings where health care is delivered from birth to the end of life. Globally, the nursing profession marks a milestone in 2020, as the World Health Organization declared it the International Year of the Nurse and Midwife in honor of the 200th anniversary of the birth of Florence Nightingale. Year of the Nurse has been extended through July 2021.
“The campaign will also inspire viewers to share stories of nurses who have made a lasting impression on the lives of their families and friends,” said ANA Enterprise Acting CEO Debbie Hatmaker, PhD, RN, FAAN, “and encourage Americans to support nurses as pillars of society, make the case to policymakers about the importance of investing in nursing, as well as inspire young people to choose nursing as a career.”
“I’m honored that ANA and HealthCom selected Al Roker Entertainment to tell these amazing stories,” commented venerable television personality Al Roker. ”As a New Yorker, I am well aware and appreciative of the heroic actions nurses perform daily, let alone during this global pandemic. Their first-person stories are real, authentic, and vital…and give much-needed insight into the frontlines of healthcare. I hope viewers of ‘American Nurse Heroes’ will recognize that we all owe them a huge debt of gratitude.”
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