The American Nurses Association (ANA) champions our members through advocacy, education, policy, and partnerships. In 2025, we asked you to tell us how we are doing. Here’s what we learned about ways we can continue to serve you and keep growing together.

Engagement insights

In 2025, ANA gathered feedback through the Member Satisfaction Survey and the PropFuel Campaign. PropFuel is ANA’s conversational engagement platform—it allows us to ask targeted questions, understand member intent, and respond with personalized resources. New for 2025, the survey included state-specific questions to provide constituent and state nurses associations with actionable, member‑driven insights that help them better understand sentiment, needs, and opportunities for engagement at the state level. Insights highlighted your priorities, engagement preferences, and areas where your membership experience can be further strengthened.

Across standard and premier memberships, professional growth is the top priority. Nearly half of standard members (49.8%) and 37.8% of premier members prioritize expanding knowledge and skills. Saving money follows for both groups. Premier members place greater emphasis on certification, while advocacy and networking remain lower but meaningful priorities overall.

Survey findings

The 2025 Member Satisfaction and Experience Survey, the first since 2021, provides a refreshed, more customer-centric view of member perceptions, with 3,336 total respondents. The data showed that members clearly identified the nursing shortage (44.7%), mental health and well-being (36.2%), and innovation in nursing (28.4%) as the most important programmatic areas for ANA to address, closely mirroring priorities expressed in the 2021 survey.

The most valued ANA benefits continue to be the American Nurse Journal (37.5%), federal advocacy (35.7%), and discounts on meetings, conferences, and webinars (29.5%), reinforcing that you rely on trusted professional information, policy leadership, and practical cost savings. Among third-party benefits, members place the highest value on burnout prevention resources (52.9%), followed by professional liability insurance (39.4%) and travel discounts (33.7%), highlighting strong demand for well-being support, professional protection, and meaningful financial savings.

Customer service satisfaction shows a clear improvement compared to the previous survey cycle, with 87.1% of members reporting they were satisfied or very satisfied, up from 77% in 2021, while dissatisfaction declined from 21% to 12.9%, reflecting measurable gains in service experience.

Demographics and renewal considerations

The survey sample is composed primarily of late-career professionals, with 31.8% of respondents age 55 and older and 35.2% reporting more than 20 years of nursing experience. Nurses ages 35–54 represent nearly half of all respondents, while early career nurses ages 25–34 account for approximately 20%, and those under age 25 represent less than 2%, indicating limited participation from the newest entrants to the profession.

When deciding whether to renew, members place the greatest emphasis on continuing education (56.1%) and advocacy and influence (56%), underscoring the importance of professional growth and ANA’s policy impact. Member-exclusive discounts (43.3%) and career resources (43.1%) also influence renewal decisions, while community and connection (30%) play a smaller, supporting role rather than serving as a primary driver.

Overall satisfaction and perceived value

Member satisfaction remains strong across key measures. Overall satisfaction with ANA membership is 4.1 out of 5, benefits satisfaction is 4.0, and likelihood of recommending is 4.2. These results align with PropFuel engagement trends and exceed industry benchmarks.

Perceived value also remains high at 4.1, reflecting continued trust in ANA’s resources, advocacy, and professional support. Compared with industry averages in the high 70s, ANA’s scores show a stable, engaged membership with growing confidence in the services we provide.

This year’s feedback makes it clear: members continue to rely on ANA for knowledge, advocacy, and connection and they’re telling us exactly where we can improve. These insights help us strengthen the experience and better support nurses throughout their careers.

— Nikole Barfield is a program membership specialist and Lulu Mziray is membership engagement specialist at ANA.